The barrier to transformation Think of the Comfort Zone as the cozy neighborhood bistro where everybody knows your name. It’s safe, it’s convenient, and there’s little risk. It’s the ‘No one got fired for hiring IBM’ mindset. After all, it’s human nature to stick with the familiar. Why is this zone the death knell of […]
Simplify and speed up decision making
UX and the experiential marketing organization Read More »
Today the JTB released a report that the 2011 ANA incident was far more dangerous than originally thought. The Wall Street Journal wrote: After the co-pilot mistakenly operated a rudder-control switch at 41,000 feet, instead of a different switch that unlatched the cockpit door, the jetliner plummeted 1.2 miles in slightly more than 30 seconds and briefly
Did poor usability create a near-fatal accident in the sky? Read More »