Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
Overview Today. I wanted to talk about the power of focus for young startups. On
Comparisons of Financial Marketing experiences – Credit Union vs Bank vs Startup For this blueprint
Learn how to create a high-conversion marketing experience in financial services SOFI is one of
Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
For: Change Makers, MarketersGoal: Simplify decision making across multiple departments Harvard Business Review in their Jul-Aug issue
As a behavior driven user experience consultant, I do a lot of user research and
As a behavior driven user experience consultant, I do a lot of user research and
AI-powered customer experience is here. This industry survey shows that marketers are using it beyond promo offers to optimize the customer journey.
Personas are powerful but only when they get used. Most marketers, product managers, and founders
Running successful customer journey mapping workshops takes hard work. I’ve had spectacular results and ones that left something to be desired. Here are the lessons that I have learned.