Behavior-driven user experiences for predictable growth.

Hi there, I’m Subir, a San Francisco based UX consultant, trainer and executive whisperer.

I research and design user experiences that engage and convert today, while being scalable for tomorrow’s needs.

Behavioral ‘Design’ Approach

An approach built for disruption innovation

Dot-com Internet
Online (nascent)
early smartphone
Mobile (Nascent) Online (Integrated)
4G Mobile Internet
Mobile (Integrated)
Covid
Digital-First
AI Integrated UX
Platform-less

Changing customer journeys

Technology is always-changing
From the Internet to AI, technology is always impacting user journeys. Looking back, the disruptions were a necessary pre-requisite for the innovations that followed.
But some disruptions are visible, while others aren’t. And users don’t adapt them at the same pace. Although the gap between early adopters and laggards has been decreasing over time.
Human behavior is not
Knowing what’s changing – and what’s not changing – in your target customers’ buying and usage journeys is critical. We always want the best rates, fast delivery and listen/watch without delay. But an AI-TV or appliance – we’re not so sure about.
By understanding your users and employees mindsets, behaviors and motivations, I design user experiences (and trainings) that lead to product and team growth.
Level 5 UX
Over the last 15 years, I’ve progressed from UX as a craft to UX as a key business growth driver.
The right UX is a cost-effective way of driving growth – brand and product.
Today, I work with executives on prioritizing the right UX initiatives and resources. 
With product leaders on creating and selling-in a single vision. Then executing that vision with team-members to launch user experiences that drive results. For customers and the brand.
Level 5 UX
Help make and sell-in decisions that impact product adoption and growth.
Ecosystem UX Help make and sell-in decisions that impact product
Platform UX Help make and sell-in decisions that impact product
Product/Flow UX Help make and sell-in decisions that impact product
Screen UX Help make and sell-in decisions that impact product

What You get

Align teams on a common vision, then execute down to the smallest details
Align teams on a common vision, then execute down to the smallest details

Full-cycle UX

From user research and UX strategy to Information Architecture, UX concepts, Designs, User-Tested Prototypes and Post-launch Roadmaps

Vision -> Execution

Align executives and teams on a single vision, then execute to the finest detail

Ambiguity to Roadmap

Convert ambiguous ideas, executions and wishlists into a prioritized roadmap with measurable ROI impacts
Design thinking training designed to boost creative problem-solving

Practical Design Thinking

A 3-step design thinking approach that’s easy to learn and implement in existing processes.

Contextual Materials

From relevant examples and trends to brand-specific exercises

Actionable and Efficient

Thematic, step-based training sessions designed to maximize learning and avoid overwhelm
Align teams on a common vision, then execute down to the smallest details

Holistic UX skillset

A holistic background helps me augment your team across the entire Strategy – Research – Design – Test journey

Creative Problem Solving

Help your team overcome business, process and technical hurdles to create growth-focused user experiences

Continuous Team Growth

Level-up Teams by tweaking processes, fostering curiosity, and persuasive story-telling techniques
Holistic UX – from research to production deisgns
User
Research
UX Strategy

+ Roadmap
Content
Architecture
UX
Concepts
Wireframes &
Prototypes
Visual
Design
User
Testing

Subscribe to UX Rewired

Join the experimental journey of AI integrated UX in our twice-monthly newsletter

Subscribe New

Who I have helped

Recent Work
Select Engagements

Get in Touch

Decision-making insights. No strings attached.

Make a Choice

Design Thinking

Grow your product and people efficiently by lowering friction and increasing creative collaboration

UX Design Consulting

Level up your marketing and product conversions by shifting from vanilla to persuasive user experiences.

About Me

Solve your customers’ buying, onboarding and usage journeys to accelerate your product growth.