Dev

7 Step Process for Painless Customer Onboarding

Table of Contents A. Prospect Stage 1. Explain yourself, in English please Growth-hacking is in vogue. Growth at any cost and using every trick in the book and then some. Companies great at driving traffic and getting people to sign up are ubiquitous.┬áCompanies great at engaging newly acquired customers and┬ámaking them sticky – they’re about …

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Product Marketing UX – Personal Loans

Learn how to create a high-conversion marketing experience in financial services SOFI is one of the most successful players in financial services, especially Personal Loans. So I investigated the persuasion blueprint behind their personal loans product marketing experience. Walk through my insights, DOs and DON’Ts so you can launch your own high-conversion financial services user …

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Must Read: HBR on shortening sales cycles by using customer journeys

Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer journeys is crucial in understanding moments of truth. However, only 17% of marketers have the ability to fully analyze a customer journey. That creates challenges if your customers are evolving faster than you can react. Using Customer Journeys to shorten …

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UX and the experiential marketing organization

For:┬áChange Makers, MarketersGoal:┬áSimplify decision making across multiple departments Harvard Business Review in their Jul-Aug issue devotes a full section to the New Basics of Marketing (pp 54-70). The section around┬ácreating a┬ácommon marketing language┬ácaught my attention. The best marketing organizations, including those at Coca-Cola, Unilever, and the Japanese beauty company Shiseido, have invested in dedicated internal …

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[test] How many interviews do you need for customer alignment

As a behavior driven user experience consultant, I do a lot of user research and user testing Across a wide variety of customer segments and industry categories. So over the last 19 years, IÔÇÖve learned a lot. By listening. My goals in user testing are two-fold: Find and correct basic usability issues that prevent the …

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