Consumer Behavior

The common thread behind iPod and Spotify can propel your product's growth

The common thread behind iPod and Spotify can propel your product’s growth

Overview The iPod and Spotify changed how we listen to music, but what did they both share that changed us and did we really change? That's the topic for today.  Welcome to Persuasive User Experiences for Growth, where I talk about how you can do one thing per episode on how to improve your growth …

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Sketch: How many customer research interviews do you need?

As a behavior driven user experience consultant, I do a lot of user research and user testing. Across a wide variety of customer segments and industry categories. So over the last 19 years, I’ve learned a lot. By listening. My goals in user testing are two-fold: Find and correct basic usability issues that prevent the …

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