From Facebook to Uber: How Focus Brought Success
Why do startups need to focus? And does focus limit growth. Case studies that cover this topic in detail.
Consumer Behavior
Sketch: How many customer research interviews do you need?
As a behavior driven user experience consultant, I do a lot of user research and user testing. Across a wide variety of customer segments and industry categories. So over the last 19 years, I’ve learned a lot. By listening. My goals in user testing are two-fold: Find and correct basic usability issues that prevent the …
Sketch: How many customer research interviews do you need? Read More »
Personas and Marketing effectiveness
Personas are powerful but only when they get used. Most marketers, product managers, and founders I talk to understand the value of personas. But in the same breath, they admit to not knowing how to use them for their intended purpose. The question I get most often: “I know personas are helpful, but how do …
Alexa is changing our behavior – and our love for smartphones
The Smart Audio research report from NPR says that smart speaker owners are a distinct customer segment in terms of behavior and usage characteristics.
Forms & Associated Behavior
I tested a form the first time in 2001. That was before the days of A/B testing and conversion optimization techniques. And every person I showed a form to – had a reaction. Some straightened up, others shrank back. I could sense the change but was too inexperienced to understand it. I would blithely ask …
What can a cabbie teach us about conversion
As people’s attention spans drop, and options for their distractions explode, how do you get them over the line? How do you persuade your visitors to take an action that moves your business forward? One answer is to take advantage of our inherent human desire to find shortcuts. Real-world Scenario Take this real-world scenario I …
User Experience survey results
The goal of my recent survey was to understand how UX is being used by professionals in business settings.