From Facebook to Uber: How Focus Brought Success
Why do startups need to focus? And does focus limit growth. Case studies that cover this topic in detail.
Must Read: HBR on shortening sales cycles by using customer journeys
Shorten your sales cycle in an attention-deprived economy
7 Questions To Ask BEFORE Mapping Customer Journeys
Running successful customer journey mapping workshops takes hard work. I’ve had spectacular results and ones that left something to be desired. Here are the lessons that I have learned.