7 Step Process for Wary Prospect to Happy Customer
What are the essential things you need to help someon adopt your product? Because the first few uses define their experience.
Customer Journey
Must Read: HBR on shortening sales cycles by using customer journeys
Shorten your sales cycle in an attention-deprived economy
The 7 customer experience areas where marketers are already using AI – TWO CHARTS show the trend
AI-powered customer experience is here. This industry survey shows that marketers are using it beyond promo offers to optimize the customer journey.
7 Questions To Ask BEFORE Mapping Customer Journeys
Running successful customer journey mapping workshops takes hard work. I’ve had spectacular results and ones that left something to be desired. Here are the lessons that I have learned.
9 Reasons large companies fail to deliver a great customer experience
As a User Experience consultant for many years, I’ve worked with several large companies. Well-established companies staffed with smart and motivated people. However, in almost all these cases, it has been challenging to deliver great customer experiences without first solving internal issues. Over the years, I’ve observed that there are a few that are always …
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Mint customer support email tear-down
Mint’s customer support email shows how it can be a valuable tool in customer engagement and loyalty and not just retention.