In today’s product marketing deep-dive, I’ll show how Brex builds a compelling persuasion ladder on their home page – one that walks a new prospect from curiosity to conversion effortlessly.
Fintech Product Marketing Blueptint – Brex Read More »
Are you looking to make your financial application the go-to choice for prospects over your fierce competitors? Want to know the secrets behind a high-conversion, low-abandonment digital experience that hand-holds wary applicants across the finish line? In this persuasion comparison, I compare three high-performing apps – from a Bank (CapitalOne) and two startups (AutoPay, Carvana)
Application Blueprint: Mobile Check My Rate Comparison – Bank vs Startups Read More »
How Financial Services Win Customers: A Persuasive UX Analysis on Personal Loans Personal Loans are on the rise – so I pit the marketing experiences of a neoBank (Marcus), a highly regarded Credit Union (Alliant) and a startup (Avant) to see who does the best job in persuading their prospect to apply. Value Proposition In
Blueprint: Personal Loan Marketing Comparision – Startup vs Credit Union vs Bank Read More »
Overview Business focused lead generation landing pages have two big challenges – engage a busy, overwhelmed prospect and explain a novel or complex product (or service) simply and quickly.Emyth is a business coaching service and their user experience does a stellar job at persuading their customer segment that Emyth is the right solution for them.
Product Marketing Blueprint Example – Emyth B2B Lead-gen UX Read More »
The barrier to transformation Think of the Comfort Zone as the cozy neighborhood bistro where everybody knows your name. It’s safe, it’s convenient, and there’s little risk. It’s the ‘No one got fired for hiring IBM’ mindset. After all, it’s human nature to stick with the familiar. Why is this zone the death knell of
Overview The iPod and Spotify changed how we listen to music, but what did they both share that changed us and did we really change? That's the topic for today. Welcome to Persuasive User Experiences for Growth, where I talk about how you can do one thing per episode on how to improve your growth
The common thread behind iPod and Spotify can propel your product’s growth Read More »