Overview The iPod and Spotify changed how we listen to music, but what did they both share that changed us and did we really change? That's the topic for today. Welcome to Persuasive User Experiences for Growth, where I talk about how you can do one thing per episode on how to improve your growth […]
The common thread behind iPod and Spotify can propel your product’s growth Read More »
Why do startups need to focus? And does focus limit growth. Case studies that cover this topic in detail.
From Facebook to Uber: How Focus Brought Success Read More »
As a behavior driven user experience consultant, I do a lot of user research and user testing. Across a wide variety of customer segments and industry categories. So over the last 19 years, I’ve learned a lot. By listening. My goals in user testing are two-fold: Find and correct basic usability issues that prevent the
Sketch: How many customer research interviews do you need? Read More »
Personas are powerful but only when they get used. Most marketers, product managers, and founders I talk to understand the value of personas. But in the same breath, they admit to not knowing how to use them for their intended purpose. The question I get most often: “I know personas are helpful, but how do
Personas and Marketing effectiveness Read More »
The Smart Audio research report from NPR says that smart speaker owners are a distinct customer segment in terms of behavior and usage characteristics.
Alexa is changing our behavior – and our love for smartphones Read More »
I tested a form the first time in 2001. That was before the days of A/B testing and conversion optimization techniques. And every person I showed a form to – had a reaction. Some straightened up, others shrank back. I could sense the change but was too inexperienced to understand it. I would blithely ask
Forms & Associated Behavior Read More »
As people’s attention spans drop, and options for their distractions explode, how do you get them over the line? How do you persuade your visitors to take an action that moves your business forward? One answer is to take advantage of our inherent human desire to find shortcuts. Real-world Scenario Take this real-world scenario I
What can a cabbie teach us about conversion Read More »
The goal of my recent survey was to understand how UX is being used by professionals in business settings.
User Experience survey results Read More »