Consumer Behavior

Overview The iPod and Spotify changed how we listen to music, but what did they both share that changed us and did we really change? That's the topic for today.  Welcome to Persuasive User Experiences for Growth, where I talk about how you can do one thing per episode on how to improve your growth

As a behavior driven user experience consultant, I do a lot of user research and user testing. Across a wide variety of customer segments and industry categories. So over the last 19 years, I’ve learned a lot. By listening. My goals in user testing are two-fold: Find and correct basic usability issues that prevent the

The Smart Audio research report from NPR says that smart speaker owners are a distinct customer segment in terms of behavior and usage characteristics.

I tested a form the first time in 2001.  That was before the days of A/B testing and conversion optimization techniques.  And every person I showed a form to – had a reaction. Some straightened up, others shrank back.  I could sense the change but was too inexperienced to understand it.  I would blithely ask