Subir K

Fake ONE Question Surveys Kill Trust: 1Password Shows a Better Way

Fake ONE Question Surveys Kill Trust: 1Password Shows a Better Way

User Research /

Who loves filling out surveys? However, as a behavior-driven UXer, I feel like it’s my duty to help companies improve their products.
A fellow Uxer, or an enlightened product manager on the other side would love to get real, actionable feedback than ‘it sucked’ or ‘2 painful’.

So I clicked the ‘fake’ button of the multiple-choice question from the latest ‘1 Question Survey’.
I mean, what could go wrong?

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Want to speed up design? Use Experience maps to streamline the design process.

Design Thinking Process /

Cut down on time-consuming design review sessions. And spark creativity and streamline your team’s workflow. Sounds too good to be true? Nope, just experience mapping.
This post shows how Experience Maps can transform your design process from chaotic to clear, making your team more efficient and your projects more successful. Ready to discover how?

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Application Blueprint: Mobile Check My Rate Comparison – Bank vs Startups

Leave a Comment / Product Marketing Examples /

Are you looking to make your financial application the go-to choice for prospects over your fierce competitors? Want to know the secrets behind a high-conversion, low-abandonment digital experience that hand-holds wary applicants across the finish line? In this persuasion comparison, I compare three high-performing apps – from a Bank (CapitalOne) and two startups (AutoPay, Carvana)

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Blueprint: Personal Loan Marketing Comparision – Startup vs Credit Union vs Bank

Leave a Comment / Product Marketing Examples /

How Financial Services Win Customers: A Persuasive UX Analysis on Personal Loans Personal Loans are on the rise – so I pit the marketing experiences of a neoBank (Marcus), a highly regarded Credit Union (Alliant) and a startup (Avant) to see who does the best job in persuading their prospect to apply. Value Proposition In

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Product Marketing Blueprint Example – Emyth B2B Lead-gen UX

Leave a Comment / Product Marketing Examples /

Overview Business focused lead generation landing pages have two big challenges – engage a busy, overwhelmed prospect and explain a novel or complex product (or service) simply and quickly.Emyth is a business coaching service and their user experience does a stellar job at persuading their customer segment that Emyth is the right solution for them.

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Fearless, empathetic leadership: Shift your team from comfort to growth and speed up innovation.

Leave a Comment / Design Thinking Process /

The barrier to transformation Think of the Comfort Zone as the cozy neighborhood bistro where everybody knows your name. It’s safe, it’s convenient, and there’s little risk. It’s the ‘No one got fired for hiring IBM’ mindset. After all, it’s human nature to stick with the familiar. Why is this zone the death knell of

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The common thread behind iPod and Spotify can propel your product's growth

The common thread behind iPod and Spotify can propel your product’s growth

Leave a Comment / Consumer Behavior /

Overview The iPod and Spotify changed how we listen to music, but what did they both share that changed us and did we really change? That's the topic for today.  Welcome to Persuasive User Experiences for Growth, where I talk about how you can do one thing per episode on how to improve your growth

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