Persuasive Experiences Blog
Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
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Must Read: HBR on shortening sales cycles by using customer journeys
Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer
UX and the experiential marketing organization
For: Change Makers, MarketersGoal: Simplify decision making across multiple departments Harvard Business Review in their Jul-Aug issue
[test] How many interviews do you need for customer alignment
As a behavior driven user experience consultant, I do a lot of user research and
The 7 mission-critical UX best-practices to reader engagement
When a new visitor first loads your page, there is an anticipation. Something brought them