October 2, 2023

Are you looking to make your financial application the go-to choice for prospects over your fierce competitors? Want to know the secrets behind a high-conversion, low-abandonment digital experience that hand-holds wary applicants across the finish line? In this persuasion comparison, I compare three high-performing apps – from a Bank (CapitalOne) and two startups (AutoPay, Carvana) […]

How Financial Services Win Customers: A Persuasive UX Analysis on Personal Loans Personal Loans are on the rise – so I pit the marketing experiences of a neoBank (Marcus), a highly regarded Credit Union (Alliant) and a startup (Avant) to see who does the best job in persuading their prospect to apply. Value Proposition In

Overview Business focused lead generation landing pages have two big challenges – engage a busy, overwhelmed prospect and explain a novel or complex product (or service) simply and quickly.Emyth is a business coaching service and their user experience does a stellar job at persuading their customer segment that Emyth is the right solution for them.