Customer alignment is essential for growth
Consumers use great or easy to describe experiences that align with their needs, without changing their habits or workflows.
But most people design without a clear knowledge of what their customers want, preferring to copy what seems to be working elsewhere.
This mis-alignment lowers conversion and adoption, killing growth.
I’ve spent nearly two decades helping people create customer alignment and successfully grow their products and services.
And I’d love to help you.
A great experience results when you align your experience to your target customers’ buying and usage journeys.
What a customer aligned experience looks like
See the persuasion blueprint of a customer aligned experience
Customer aligned experiences shift people from “Why should I” to “Why wouldn’t I” thinking.
Speed up your journey to customer aligned experiences
Customer alignment is easier than you think
Use a nimble framework to get there quickly
Unearth your target users’ fears and motivations
Create persuasion blueprints across key customer journeys
Design and test the end user expeience