User Experience Consulting for Product Growth

Hire a behavior-led UX consultant to launch high-growth product and marketing digital experiences

Why UX initiatives fail to meet KPIs

Buying journeys have changed

User journeys have become digital-first. Brand loyalty is getting crushed by ever-increasing competition for hearts and minds.

Usability ≠ Competitive Success

Usability’s key focus on aesthetics creates websites look like everyone else’. Worse, it leads to lower conversion and higher churn.

Behavioral Design = Product Growth

Behavioral design aligns buying behavior to your UX flow from start to end. The result is an experience that walks your user from curiosity to conversion and grows your product predictably and sustainably.

User Experience Consulting Services

Behavior-led persuasive design for product growth

UX Strategy and Design

Behavior-led Product and Marketing user experiences across B2B, B2B2C, B2C

User Research and Testing

Qualitative and quantitative research with AI integration. Responsive UX prototype creation and testing.

Journey Mapping Workshops

Align user flows from acquisition to onboarding, fulfillment and usage. Optimize people, processes and tools.

Embedded UX Support

Embedded UX support and leadership to scale, mentor and level-up teams.

It takes someone special to be able to use the noise of details to help you distill the right solution. Subir has the expertise and talent to do that. His knowledge is priceless.

Subir has deep UX skill sets and strong understanding of user behavior, but what really makes him so special is his ability to tie user experience to the broader business' needs - not just that of the brief or assignment.

What I like about Subir's approach to UX is he focuses on simplifying the user experience so that the user journey is a natural flow and easy for a user to follow and to understand. Subir is a professional, and a fantastic personality to work with.

Subir is a supremely talented UX expert. I've seen him tackle complicated UX problems and emerge with delightfully intuitive solutions that eluded the rest of us. He's also incredibly easy to work with and highly receptive to input from others. I can't recommend him highly enough.

I hired Subir to help overhaul our website to elevate the brand and optimize for B2C e-commerce. He was a invaluable partner in helping me reorient our management team (who largely came from enterprise backgrounds) on the customer. The end results were big improvements in conversion and customer satisfaction.

I watched him work closely with different teams, different skill sets and always found a way to motivate them to get the best possible outcome for our customers. Today I fully understand how he was able to get the developers to tap into their core and churn out good products and applications.

Behavioral Design success stories

From 10 min to 59s

From 50 form fields to 3 to help customers open financial deposit accounts in under a minute.

+102% Lead Generation

Double a B2B HR firm's leadgen - targeting small business CEOs and CFOs - while warding off heavily funded startups.

↓ 44% Abandonment

Lower abandonment of an auto loan product application by streamlining and addressing high-dropoff points.

Saving $1.8M and 18 mo.

Building only what users needed for a global hardware firm's eCommerce portal. And lowering customer support calls by 75% in the process.

Product growth across verticals, brand sizes and user segments

Get in Touch

Decision-making insights. No strings attached.

About Me

Hello there, I’m a user experience strategist, researcher and designer based in San Francisco.

Using a behavior-led, design thinking approach, I design product and marketing user experiences. Along the way, I mentor team-members to help them overcome barriers and become self-sufficient.

Since early 2024, I’ve been using AI and testing artifacts and workflows with an aim to become more efficient and smarter (yeah, right!).

I love sharing my approach – mindset, insights, even mistakes – to help your teams improve their creative workflows and user experiences to grow your products. By themselves.

Hope you’ll join me 🙂

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