Persuasive Design
Using the right design approach to crush your competition
Why your landing page is not converting
Put yourself in your customer’s shoes for a moment…

Open your competitors’ pages and swap their logos around.
You’ll find that the experiences are generic and interchangeable.
Now, you can see the difference between vanilla usability and more powerful customized persuasion-focused experiences.
And this is exactly the “secret” to rising above the noise and crushing your competition.
A persuasive design approach is needed for today's fickle consumers.
Landing pages that convert
Persuasive Landing Page
Standard Landing page
Surgical focus on persuasion
Usability with conversion add-ons
Uses a persuasion ladder designed for specific customer segments
Generic, one-size-fits-all try and convert ‘everyone’
Buying journey understanding helps deliver the right information at the right time
Shallow user understanding creates over- or under-explanation, frustrating users
Handholds users across the experience increasing engagement and conversion
Visitors have to figure everything out, creating anxiety and abandonment
Stands out in a crowded marketplace
Instantly forgettable - blends in with its competitors
Landing pages that convert
Persuasive Landing
Standard Landing page
Surgical focus on persuasion
Usability with conversion add-ons
Uses a persuasion ladder for specific customer segments
Generic, one-size-fits-all try and convert ‘everyone’
Buying journey understanding helps deliver the right information at the right time
Shallow user understanding creates over- or under-explanation, frustrating users
Handholds users across the UI to boost engagement and conversion
Visitors have to figure everything out, creating anxiety and abandonment
Stands out in a crowded marketplace
Instantly forgettable - blends in with its competitors
How to improve landing page conversions
Lessons learned from creating landing pages for eBay, Leapfrog, Franklin-Templeton, Patelco CU and more
- I used case studies to shortlist high-perfoming user experiences.
- I peeled back their layers to understand what they were doing differently.
- Via user research & testing sessions. I dug into users’ buying psychology, fears and motivations
- I looked for hidden patterns methodically...
- I looked for hidden patterns methodically...

Free guide + 21 item checklist
Supercharge your growth in 5 steps
Focus on ONE buying journey
If customers are not happy, you won't grow. Yes, it really is that simple.
Even if you’re Amazon or Facebook. I’ll help you create customer experiences that overcome 800lb gorillas and shiny upstarts, because no one will understand them like you do.
Design a persuasive experience funnel
You and your team are counting on your product’s growth to propel you to the next level - a happy, meaningful and prosperous life. <- This is my real why for helping.
Test for persuasion and abandonment
Sustainable product growth results when you align your features and roadmaps to customer needs of today and tomorrow.
I help you make better choices so your product can be the next big thing.


Your marketing and product UIs instantly engage and boost conversion to help you grow faster.
Yes, proof really is in the pudding!
I have used this breakthrough persuasion approach for clients big and small – across different verticals and customer segments with KPI busting results
+41%
Abandonment reduction in Auto Loan Application for Patelco Credit Union
101%
B2B Lead-gen conversion for an HR platform lorem ipsum
4x
Increase in customer satisfaction for a B2B
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vel dolor, pulvinar odio sed et mauris, eu iaculis lobortis.
Name Surname
Company Information

Focus on ONE buying journey
Even if you’re Amazon or Facebook. I’ll help you create customer experiences that overcome 800lb gorillas and shiny upstarts, because no one will understand them like you do.
Design a persuasive experience funnel
You and your team are counting on your product’s growth to propel you to the next level - a happy, meaningful and prosperous life. <- This is my real why for helping.
Test for persuasion and abandonment
Sustainable product growth results when you align your features and roadmaps to customer needs of today and tomorrow.
I help you make better choices so your product can be the next big thing.

Your marketing and product UIs instantly engage and boost conversion to help you grow faster.
Yes, proof really is in the pudding!
I have used this breakthrough persuasion approach for clients big and small – across different verticals and customer segments with KPI busting results
+41%
Abandonment reduction in Auto Loan Application for Patelco Credit Union
101%
B2B Lead-gen conversion for an HR platform lorem ipsum
4x
Increase in customer satisfaction for a B2B
"
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vel dolor, pulvinar odio sed et mauris, eu iaculis lobortis.
Name Surname
Company Information

Want to skyrocket your growth?
Hi there,
I’m Subir Kumedan. A practicing User Experience professional based in San Francisco – since 2000.
For me, creating an experience that grows products and companies is my passion, not a career.
And seeing individuals and teams grow as they learn to create the right experience themselves – that’s my biggest motivator.

Want to skyrocket your growth?
Hi there,
I’m Subir Kumedan. A practicing User Experience professional based in San Francisco – since 2000.
For me, creating an experience that grows products and companies is my passion, not a career.
And seeing individuals and teams grow as they learn to create the right experience themselves – that’s my biggest motivator.
Let’s find out if we’re a good fit. You’ll walk away with solid insights even if we’re not. Promise.
Explore persuasive design in-depth

Financial Services
Financial services persuasive design approach, examples and best practices

Product Marketing
Product marketing persuasive design approach, examples and best practices
Explore persuasive design in-depth

Financial Services
Financial services persuasive design approach, examples and best practices

Product Marketing
Product marketing persuasive design approach, examples and best practices
Resources
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