My journey began in unexpected fashion
After a day of doing user research interviews for a client’s website, I found what I wanted to do, forever. Bridge the gap between brand goals and customer needs.
Since that day I have been a student of human behavior – rational and irrational – with a single goal.
How do I understand my client’s target customers, so I can create a compelling product or marketing experience for them?
Unconventional success
I was born with a desire for adventure
At 16, I took my first 10 day trek deep in the Himalayas.
I obtained a MS in Bioinformatics – computer-aided drug design
In 1999, I found my calling in the nascent discpline of UX
Early on, I found success in diverse situations
I was riding on top of the world and thought this success would last forever.
But failure was right around the corner
In 2015 when one my clients, Leapfrog, launched their product website, it failed to grow their business.
Despite being a usable, visually appealing UX, the numbers didn’t change.
Leapfrog’s website ultimately didn’t convince enough people that their research-backed products and apps were better than the iPad and it’s 99c apps.
I was about to become a parent and admired Leapfrog’s approach, so that cut deep (It still does to this day).
But I refused to take it lying down…
Putting my detective hat on...
I researched successful user experiences.
- I used case studies to shortlist high-perfoming user experiences.
- I peeled back their layers to understand what they were doing differently.
- Via user research & testing sessions. I dug into users’ buying psychology, fears and motivations
- I looked for hidden patterns methodically…
I was determined not to fail again…
Finally, I unearthed the secrets to winning in a crowded marketplace
Being usable or simple was no longer enough.
The experiences that were getting sustained, profitable growth were those that understood their target customers’ pain points and buying journeys.
And created a user experience that matched it closely.
The game had changed again. It was time for me to change.
I put this into practice in with clients in different situations (B2B vs B2C, Verticals, Customer segments) and saw results – real, bottom-line results.
And that’s why today…
3x Acquisition
Trinet a SMB focused HR firm
44% Abandonment
Patelco auto loan application
1.2M Savings
Seagate global eCommerce site
With a blueprint for consistent growth, everything falls into place.
In an era where customer behavior and their buying journeys are constantly changing, what’s the point of driving traffic to a website if it can’t keep converting like clockwork.?
I help my consulting clients achieve product (and career) growth. Because they need to know how to scale and adapt after I’m gone. Otherwise, I feel like I’m letting them down.
I’ll teach you how to achieve those same awesome results for you and your own business.
Unless of course, you have tons of spare time or VC money to burn.
Customer Growth
If customers are not happy, you won’t grow. Yes, it really is that simple.
Even if you’re Amazon or Facebook.
I’ll help you create customer experiences that overcome 800lb gorillas and shiny upstarts, because no one will understand them like you do.
People Growth
You and your team are counting on your product’s growth to get to the next level – a happy, meaningful and prosperous life. <- This is my real why for helping.
Product Growth
I help product creators and teams grow consistently and profitably
You started out with a dream...
Let me fix your user experience to make it a reality.
Isn’t it time to try a program shows you how to unlock growth so you can move to the next level of success?
And avoid the mistakes I, and your peers, made along the way.
My expert training will show you how to weave persuasion throughout your customer’s user journey for consistent high conversions.
My training will show you how to weave persuasion throughout your customer’s user journey for consistent high conversions.
Let’s find out if I can help you crush it.
Schedule your FREE 25-minute discovery call:
You started out with a dream...
Let me fix your user experience to make it a reality.
Isn’t it time to try a program shows you how to unlock growth so you can move to the next level of success?
And avoid the mistakes I, and your peers, made along the way.
My expert training will show you how to weave persuasion throughout your customer’s user journey for consistent high conversions.
My training will show you how to weave persuasion throughout your customer’s user journey for consistent high conversions.
Let’s find out if I can help you crush it.
Schedule your FREE 25-minute discovery call: