Hello there, I’m a user experience strategist, researcher and designer based in San Francisco.
Using a behavior-led, design thinking approach, I design product and marketing user experiences. Along the way, I mentor team-members to help them overcome barriers and become self-sufficient.
Since early 2024, I’ve been using AI and testing artifacts and workflows with an aim to become more efficient and smarter (yeah, right!).
I’m sharing my journey – experiments, insights, even mistakes – to help you improve your creative workflows and user experiences to grow your products. Sustainably. And predictably.