Research & User Testing
Close your customer knowledge gap today
Consumer behavior is changing at a pace that’s a challenge for everyone. Technologies like personalization, AI and Voice are changing how consumers want to engage.
But not everything is relevant to your target consumer.
Understanding YOUR users’ needs, motivations and triggers is essential to managing expectations, timelines and budgets.
Get help across all the stages of research and testing. From planning & recruiting, to insight presentations that change internal mindsets.
Source: Econsultancy/Epsilon 2017 Benchmarking Study
Types of Client Engagements
18 years of consumer research and testing across segments, industries and brand size
One on one research with persona development and customer journeys
Customer 360 Research
Tailor-made research with in-field, surveys and focus groups
Test planning, recruiting, testing and actionable recommendations
Map opportunities, gaps and triggers for your key user segments
Interactive UX prototypes to get clear direction and feedback
Goals and hypothesis definition, testing and insights presentation
Consumer Research Trends
US consumers who want companies they do repeat business with to know who they are and their history.
SOURCE: Gladly 2017 Customer Service Expectations Survey
88% of online consumers are less likely to return to a site after a bad experience.
Marketers who think internal collaboration is key to delivering great customer experiences
SOURCE: Econsultancy/Epsilon Research 2016
US consumers who would recommend a brand after a positive site experience.
SOURCE: Limelight State of the User Experience Oct. 2016
Engaged consumers who expect the brand to know their preferences well.
Users who want a company’s mobile site to be as good as the desktop version.
User Experience Training
User Experience Consulting