Research & User Testing
Stay on top of changing consumer needs
Technologies like real-time personalization, AI and Voice are changing the way consumers interact – at home and work. Understanding the why behind user behavior – specifically your target consumers – is the key to survive in a fast changing landscape.
The right kind of consumer research unearths the journeys your consumers take and the mindsets that guide their decisions.
And user testing not only identifies usability issues, but also clarifies the why/ why not behind their actions and purchase triggers.
Get help across all the stages of research and testing. From recruiting the right consumers, to asking insightful questions, actionable recommendations and presentations that change internal mindsets.
Close your customer knowledge gap today.
Source: Econsultancy/Epsilon 2017 Benchmarking Study
Types of Client Engagements
18 years of consumer research and testing across segments, industries and brand size
One on one research with persona development and customer journeys
Tailor-made research with in-field, surveys and focus groups
Test planning, recruiting, testing and actionable recommendations
Map opportunities, gaps and triggers for your key user segments
Interactive UX prototypes to get clear direction and feedback
Goals and hypothesis definition, testing and insights presentation
Consumer Research Trends
US consumers who want companies they do repeat business with to know who they are and their history.
SOURCE: Gladly 2017 Customer Service Expectations Survey
88% of online consumers are less likely to return to a site after a bad experience.
Marketers who think internal collaboration is key to delivering great customer experiences
SOURCE: Econsultancy/Epsilon Research 2016
US consumers who would recommend a brand after a positive site experience.
SOURCE: Limelight State of the User Experience Oct. 2016
Engaged consumers who expect the brand to know their preferences well.
Users who want a company’s mobile site to be as good as the desktop version.
User Experience Training
User Experience Consulting