Research & User Testing

Stay on top of changing consumer needs

Research & User Testing

Close your customer knowledge gap today

Consumer behavior is changing at a pace that’s a challenge for everyone. Technologies like personalization, AI and Voice are changing how consumers want to engage.

But not everything is relevant to your target consumer.

Understanding YOUR users’ needs, motivations and triggers is essential to managing expectations, timelines and budgets.

Get help across all the stages of research and testing. From planning & recruiting, to insight presentations that change internal mindsets.

Marketers planning to invest in machine learning to improve customer journeys.

Source: Econsultancy/Epsilon 2017 Benchmarking Study

Types of Client Engagements

18 years of consumer research and testing across segments, industries and brand size

Qualitative Research

One on one research with persona development and customer journeys

Customer 360 Research

Tailor-made research with in-field, surveys and focus groups

Usability Testing

Test planning, recruiting, testing and actionable recommendations

Consumer Journeys

Map opportunities, gaps and triggers for your key user segments

Concept Testing

Interactive UX prototypes to get clear direction and feedback

A/B Testing

Goals and hypothesis definition, testing and insights presentation

Clients

It takes someone special to be able to use the noise of details to distill the right solution. Subir has the expertise and talent to do that.
Linda Riffle
What really makes Subir so special is his ability to tie user experience to the broader business' needs. I only wish I could get to work with him more.
Chris Chaya

Consumer Research Trends