Bite-size UX: One-on-one research vs Focus Groups

Share on twitter
Share on facebook
Share on linkedin
May 16, 2019
I was talking to a friend the other day. She had gone to a Market Research workshop where the instructor was talking about the right methodology to use. When it came to qualitative research, to my friend’s surprise the instructor picked Focus Groups. Not 1-on-1 but focus groups. I recently taught a webinar where I illustrated why nothing beats One-on-one research for insights, especially not focus groups. Here’s an image to illustrate why. one-on-one vs focus group research


If you’re going to do some research with a few customers. Please do one-on-one research. You can always follow it with a survey to layer on quantitative findings. Just say no to a focus group(s). Your customers will thank you.

Keep Reading


Comment policy: We love comments and appreciate the time that readers spend to share ideas and give feedback. However, all comments are manually moderated and those deemed to be spam or solely promotional will be deleted.

Leave a Comment

Your email address will not be published. Required fields are marked *