Dev

Must Read: HBR on shortening sales cycles by using customer journeys

Leave a Comment / Customer Journey, Recent / By

Commentary on recent research with a perspective from a UX consultant and trainer. Mapping customer journeys is crucial in understanding moments of truth. However, only 17% of marketers have the ability to fully analyze a customer journey. That creates challenges if your customers are evolving faster than you can react. Using Customer Journeys to shorten …

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The 7 mission-critical UX best-practices to reader engagement

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When a new visitor first loads your page, there is an anticipation. Something brought them there – a headline, a related link from an article that piqued their curiosity. Competing with that is their innate fight vs flight instinct aka is this page trustworthy or not. Will it live up to the promise that brought …

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What can a cabbie teach us about conversion

Leave a Comment / Best Practices, Customer Behavior, Recent / By

As people’s attention spans drop, and options for their distractions explode, how do you get them over the line? How do you persuade your visitors to take an action that moves your business forward? One answer is to take advantage of our inherent human desire to find shortcuts. Real-world Scenario Take this real-world scenario I …

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Did poor usability create a near-fatal accident in the sky?

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Today the JTB released a report that the 2011 ANA incident was far more dangerous than originally thought. The Wall Street Journal wrote: After the co-pilot mistakenly operated a rudder-control switch at 41,000 feet, instead of a different switch that unlatched the cockpit door, the jetliner plummeted 1.2 miles in slightly more than 30 seconds and briefly …

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