Sketch: How many customer research interviews do you need?

As a behavior driven user experience consultant, I do a lot of user research and user testing. Across a wide variety of customer segments and industry categories. So over the last 19 years, I’ve learned a lot. By listening. My goals in user testing are two-fold: Find and correct basic usability issues that prevent the […]

Sketch: How many customer research interviews do you need? Read More »